SaaS

UX Research & App Design

Empowering Real Estate Agents with Data-Driven Insights: A B2B Factsheet Tool

CLIENT

..

Country

USA

This freelance project addresses a critical challenge for real estate agents: the time-consuming process of gathering and presenting market data to clients. I led the UX design to create a professional tool that automates the generation of comprehensive, easy-to-understand "factsheets." My process focused on structuring complex property and market data into a clean, scannable format, enabling agents to advise their clients with confidence and improve their decision-making workflow.

My Contributions & Key Responsibilities:

  • Conducted user research to understand agent workflows and pain points.

  • Developed intuitive user flows and detailed wireframes.

  • Crafted the high-fidelity UI design for the main application.

  • Built interactive prototypes for usability testing and stakeholder presentations.

  • Designed the comprehensive super admin dashboard for system management.

Note: This project is currently under active development. Due to a non-disclosure agreement (NDA), the complete case study and visuals cannot be shared publicly. Please feel free to contact me for a private walkthrough

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