Lazada

ommerce giant, wanted to create an immersive and playful engagement experience for their biggest sale of the year, the 11.11 event. Their brief was to develop a fun “Know Your Spirit Animal” quiz to attract and excite users. We brought this idea to life by designing and developing custom AI-generated spirit animal characters, crafting the UI/UX, and building the quiz from scratch. With a tight deadline of just two weeks, our goal was to launch it in time for the 11.11 sale, giving users a chance to play, discover their spirit animal, and earn vouchers for the sale. We made it happen, creating a campaign that got users excited, ready to shop, and made Lazada a memorable and unforgettable experience for their audience.

Design | Industry | Ai | Creative