About

Redesigned Nightowl’s website to elevate its brand with a modern visual identity and seamless UX. The revamped site addresses client pain points, enhancing usability and engagement. Under development, Figma designs available for private viewing.

Project Objective:
To create a visually stunning and user-friendly website that strengthens Nightowl’s brand and improves user experience for potential clients.

Role:
Solo UX Designer
Led the design process, from research to high-fidelity mockups, ensuring a cohesive brand and UX.

Development Details:

• Designed a responsive website with improved navigation and visuals.

• Created wireframes, UI, and prototypes to address usability issues.

• Developed a modern design system to reflect Nightowl’s full-service agency vibe.

• Ensured SEO-friendly structure for better client reach.

Work Insights:

• Client Needs: Identified Nightowl’s branding and UX issues through research, proposing a redesign to showcase their full-service offerings.

• UX Process: Conducted user research, mapped flows, designed wireframes, crafted UI, and prototyped for developer handoff.

• Before & After: Transformed a dated site into a sleek, user-centric platform.

• Challenge: Balanced bold visuals with intuitive navigation, resolved with clear layouts and branding.

Note:
This project is under development. For privacy, this case study offers a glimpse. Contact me to view the Figma designs privately.