CASE STUDY · PRODUCT + MOTION DESIGN
TURNING RUNNING
INTO A REAL-WORLD
STORY GAME.
Choose your path. Change the story. Keep running.
RUN → CHOOSE → DISCOVER → REPEAT
★
1ST PRIZE · HACKATHON ORIGIN
BUILT WITH CLAUDE CODE × FIGMA MOTION
01 — WATCH · 30 SECONDS
02 — THE BRIEF
Legs run the miles.
The mind runs the mystery.
PROBLEM
Runs feel like a chore.
60% of new runners quit within weeks. Music loops, apps only count numbers — nothing makes you want to go out again tomorrow.
SOLUTION
Every run is an episode.
VEER plays an audio mystery in your ears. At real road forks you pick a path with an earbud tap — or raise your phone and see it in AR. Longer routes hide rarer clues. Each episode ends on a cliffhanger that unlocks tomorrow, 6 AM.
03 — FLOW 01 · ONBOARDING
A call, not a carousel.
01
The Operator calls you on first open
02
Pick a mystery from an auto-playing story deck
03
Set your ears — tap left, tap right
04
A practice fork before your first run
04 — FLOW 02 · THE RUN
Eyes up. Phone in pocket.
01
Story in your ears, stats glanceable on screen
02
Live Activity keeps the episode on your Lock Screen
03
At a fork: tap an earbud — or raise your phone, AR pins lock onto the real street
04
Longer path, more points, rarer clues
05 — FLOW 03 · FINISH & SHARE
The cliffhanger is the reward.
01
“To be continued” — Episode 02 drops tomorrow
02
See the path you took vs. every other runner
03
Live-stat selfie + hazard stickers → straight to Stories
06 — FLOW 04 · THE WAIT
Tomorrow, 6 AM.
01
A locked episode with a live countdown
02
A case file to piece the clues together
03
Notification drops → Episode 02 → back on the road
07 — HOW IT WAS MADE
Directed by design.
Built at studio speed.
I run Claude Code like a production team — research, flows, Figma builds and motion choreography in hours, not weeks — while every direction, cut and detail stays my call.
CLAUDE CODE
Plans, scripts & builds screens straight into Figma via MCP
FIGMA MOTION
400+ keyframe tracks · AR camera · launch film
PROTOTYPE
33 screens wired into 4 flows, auto-advancing
VOICE
The Operator, cast & directed in ElevenLabs
★ ORIGIN · 1ST PRIZE, HACK MIT-WPU 2025
Born as RunTales — a team hackathon win. VEER is my solo rebuild: new concept, brand, UI and motion.
VIEW RUNTALES ON BEHANCE ↗
FULL CASE STUDY — COMING SOON
Let’s build something people want to run back to.
mestryshubham8@gmail.com
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NOTE FROM Shubham
LAST UPDATED
July 24, 2026
CURRENTLY
say mestryshubham8@gmail.com
If you've made it this far...
Thank you for your time.
call 7448152353
Pune, India